¿Qué es lo que debes incluir en una publicación en el blog? Contenido útil, específico a la industria, que: 1) ofrece información práctica a los lectores, y 2) demuestra que eres un experto de la industria.
Usa las publicaciones en el blog de tu empresa para opinar sobre temas actuales de la industria, humaniza a tu empresa y demuestra cómo tus productos y servicios pueden ayudar a las personas.Use your company’s blog posts to opine on current industry topics, humanize your company, and show how your products and services can help people.
UNA NUEVA MANERA DE COMPRAR, ALQUILAR INMUEBLES
What’s another popular item you have for sale or trade? Talk about it here in glowing, memorable terms so site visitors have to have it.
Don’t think of this product or service as your third favorite, think of it as the bronze medalist in an Olympic medals sweep of great products/services.
VIVIR EN LO SUYO E LA MEJOR OPCION
Use this space to tell people what your company does and why and how it does it. What’re you known for? Who likes you? What’s your number one competitive advantage?
Include all the things that make your business unique and better than the competition. Do you have a patented 13-step process for taxidermy that results in the most lifelike stuffed owls? You gotta mention that.
Other good things to weave into this copy include: awards won, distinctions given, number of products sold, company philosophy (just keep it short), interesting company history bits, and anything that makes a reader think you’d be awesome to do business with.
This is should be a prospective customer’s number one call to action, e.g., requesting a quote or perusing your product catalog.